How Kanye West influenced Kim Kardashian’s new skin care line

It turns out, Kanye West The game has some SKKN.

In celebration of the opening ceremony His new skin care brandSKKN by Kim, Kim Kardashian He recently shared behind the scenes how all of this came together. As he talks about his new business venture on Instagram Stories, he credits Her ex-husband Kanye for being a great help in the formation of the line.

“My creative process would not be complete – and without Kanye I would always be credited -” the 41-year-old mogul said on June 21. “He brought his team and introduced me. [creative director] Willow [Perron] We came up with a new name. “

Kim’s new lineup consists of nine products, each packaged in an elegant monochrome neutral color — the fruit’s signature look influences the final finish. The founder of Skims further shared that the logo, name and packaging format were all created by Kanye’s vision.

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