Kylie Jenner, the face of the Kylie Cosmetics makeup brand, should know a thing or two about full coverage.
But after taking heat on social media this week, the reality star and beauty mogul has explained why she left her arms, hair and face bare during a recent visit to a make-up lab.
The “Kardashians” star came under fire Wednesday after her sent pictures and videos of her visit to a makeup lab in Milan, Italy. In him TikTok and in Instagram posts, Jenner handled beauty products without sanitary equipment.
The pictures also showed the star wearing a white lab coat, but no gloves or hairnet. Instead, she bent over the products with her long hair draped over her shoulders and held the decanters with her bare manicured hands.
Critics were quick to call out Jenner for contaminating the lab materials, with some joking in the comments about “finding hair in makeup.”
Among Jenner’s detractors was Emmy-winning makeup artist and cosmetics developer Kevin James Bennett, who wrote annoying Instagram post About Jenner’s lab visit.
“I have very short hair and have NEVER been allowed into a lab or production floor without a hairnet, shoe covers, mask…and disposable gloves,” Bennett wrote in a post Wednesday. “Kylie makes her followers think she’s creating cosmetics.
“Folks, this is not how we create cosmetics and misrepresent how our industry works,” he continued. “Trusted manufacturers follow strict sanitation protocols to protect you.”
On Thursday, Jenner responded to the backlash by jumping in comment section Bennett’s position to defend himself.
“This photo was not taken in a production facility. I would never bypass hygiene protocols and neither would any other celebrity or beauty brand owner,” Jenner wrote. “This is a small personal space where I create my own fun samples and take photos for content, nowhere near mass production.”
“No one is putting customers at risk,” he added. “Shame on you kevin for spreading misinformation!!!!”
Sources reported Page Six that the cosmetics entrepreneur “wasn’t on the production floor when the pictures and videos were taken”, but “just looking at colors and coming up with new concepts”.
Jenner’s lab criticism comes just weeks after she was called a “climate criminal” for private jet use.
In July, celebrity jet tracking account @CelebJets shared that the reality star took a private jet on a 17-minute flight from Camarillo to Van Nuys, California, a commute that could have taken about 45 minutes by car.
Social media users were quick to call out Jenner for her travel habits, especially amid the climate crisis. And he wasn’t alone. Musician Taylor Swift suffered a similar setback earlier this week.
“People are sick of celebrities telling us how we’re destroying the environment when it’s theirs,” a Twitter user responded to a @CelebJets post.
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