Wardlow aims to be a long-term needle mover for AEW

Developing major draws has been a roadblock for AEW as it attempts to develop both the shows Dynamite and Rampage. Wardlow seems to understand his role in this.

There is no rarer commodity in professional wrestling than a Real odds driver and ticket moverbut Wardlow aims to become just that for AEW. He’s one of All Elite’s only true homegrown products, which he seems to be very proud of. He now has his sights set on Scorpio Sky and the TNT Championship, but that doesn’t mean he isn’t thinking big picture too.

Initially joining AEW as MJF’s bodyguard, Wardlow slowly began to show more personality. This came in the form of resisting Friedman’s urges to decimate his opponents, even if he would eventually. Her face turns during CM Punk and MJF’s dog collar match at Revolution met with some real monstrous pop, and Wardlow has been steadily climbing towards the crowded main event stage ever since.


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In a conversation with Blake Oestriecher of Forbesthe 34-year-old spoke about his desire to really move the needle in AEW. I’m very in tune with the numbers, and my main goal for AEW is, I want to be the reason we have more viewers. I want to be the reason the female audience is growing. I want to be the reason the 18-49 demographic is growing. I want to be the reason our grades are higher.” (h/t at Fighter.com for transcription)

Wardlow AEW

Even WWE, with the giant social media footprint it wields, struggles to produce bankable stars. We can justify by John Cena is their only real ticket mover, and he is one of the greatest luminaries in the history of professional wrestling. The drop after Cena, The Rock, Brock Lesnar and Roman Reigns is significant. Especially when looking at AEW, and its struggle to attract new fans to dynamite or do Carnage work on Friday evening.

It’s still all about the big picture for one of the company’s rising stars, and during the interview Wardlow also talked about being patient while big draws such as CM Punk help. to develop AEW. It’s a refreshing take, especially with all the boob shots MJF and Thunder Rosa have regarding salary and airtime, respectively. All of their perspectives are perfectly valid, of course. It just seems like Wardlow understands that All Elite will take a considerable amount of time to build, while also wanting to be a reason for that growth. He has the makings of a legit superstar for the company and is in a position to possibly elevate the TNT Championship, assuming he eventually takes that title away from Sky. It seems like the perfect place for him right now, because the AEW world championship scene settles following Punk’s injury.

Next: AEW can’t afford to overthink Wardlow’s TNT Championship pursuit

Source: Forbes, Fighter.com

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