Chip Kelly takes deep roots in UCLA players’ NIL success

College football coaches appear to have found a workaround for the rules barring them from ssolicit name, image and likeness offers for their players.

Just create a sense of panic.

Two months ago, the Ohio State coach Ryan Day told local business leaders that his team would need $13 million in zero money to keep his list intact. A month later, the Rutgers coach Greg Schiano would have informed a group of recalls that his team required a cash injection to prevent players from being poached by more knowledgeable NIL teams.

In each case, the message was clear to any fan, booster or corporate listener: Show us the money.

UCLA coach Kelly Chip said on Saturday that he could only support his zero team effort from afar.

“I think people kind of convoluted the whole rule,” Kelly said. “Name, image and likeness is that student-athletes can make money with their name, image and likeness, but coaches cannot be involved in negotiating deals to student-athletes. It’s not pay to play, it’s not recruiting incentives.

Yet isn’t building a robust NIL program important for recruiting and retaining players?

“Well, you shouldn’t have to do that to retain them because schools can’t recruit people on your roster,” Kelly said. “So it would be an NCAA violation if that were to happen. So I think if the enforcement arm of the NCAA catches up with the NCAA rules, I think we’ll be in a great spot.

Several Bruins have forged notable success from NIL. Strategist Dorian Thompson Robinson has done enough of his business to host a BBQ dinner and two hour boat ride for the entire offence, with Uber vouchers to and from Marina del Rey. Recipient Kam Brown said it had about 10 deals, including one with Mercedes-Benz.

Some offers are only for free products, such as clothing brands that have a secure receiver Jacques Bobo as an endorser. But Bobo said his teammates who had more NIL success didn’t dominate him over everyone.

“There are playful jabs here and there, jokes like, ‘Use some of that NIL money, some for us,’ or something like that,” Bobo said. “But I don’t mean anything real, it doesn’t create a divide or anything over there in the locker room. It’s positive that I had a question about when this all started, but it’s cool to see that it’s nothing serious.

Kelly said more than 140 companies have signed up for the Westwood Exchange program that connects businesses, donors, fans and alumni to UCLA athletes looking for NIL deals. Not all Bruins want to commit to adding to an already busy schedule.

“The thing is, it’s really the guys who want to do it,” Kelly said. “Not everyone wants to participate, not everyone wants to save time, because you have to show the work. It is not a quid pro quo; you have to do some work. So if you want to make money in name, image and likeness, you have to be prepared to do the work that you have to do in name, image and likeness.

“People just can’t pay you X dollars to do nothing. Maybe in other places it happens, but in this place it doesn’t.

Happy to see you again

Kelly says junior red shirt Laiatu Latuthe transfer from Washington, who is coming out of medical retirement with a neck injury, would initially be placed at outside linebacker but could also play in other locations due to his exceptional height at 6-foot-4 and 265 pounds.

“He’s got a lot of versatility,” Kelly said. “He has a lot of athleticism.”

Latu hasn’t played since his first season in 2019, when he had 16 tackles in 12 games for the Huskies.


Kelly said kicker Nicholas BarrMira would also have the opportunity to earn the punt job that became available during the transfer from Luke Akers to the northwest. Standing in his way will be a freshman Chase Barry, who scored a punt and sent another booming one during the portion of practice open to reporters. …linebacker Ale Kaho watched training on a scooter, his left leg encased in a walking boot. …Kelly said linebacker Damien Sellersoffensive lineman Patrick Selna and tight end mike martinez, who were absent from practice, were “unavailable”. Sellers and Selna are no longer on the team’s official roster. wide receiver Delon injuredwho faces two felony charges in a sexual assault case, graduated and is no longer with the program, Kelly said.

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