Amazon’s Thursday Night Football Ushers in a New Era of NFL Streaming

Kansas City Chiefs #15 Patrick Mahomes

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To the joy and frustration of football fans across the United States, the era of National Football League games appearing exclusively on a streaming service has arrived.

Amazon Prime Video is the home of “Thursday Night Football” this coming season, marking the first time in league history that a streaming service will be the single-player carrier for a set of domestic matches. The era starts on August 25 with a preseason game between the San Francisco 49ers and Houston Texans. The first regular season game for Amazon will be on September 15, when the Los Angeles Chargers take on the Kansas City Chiefs in Week 2 of the NFL season. Local broadcast stations of teams playing in a given week will also broadcast the games.

Amazon signed a deal with Nielsen this week to measure TV broadcasts, a sign of confidence that he expects strong ratings. Eighty million US subscribers have watched Amazon Prime Video at least once in the past year, the company announced in May. For context, netflix ended the second quarter with 73.3 million paid monthly subscribers in the United States and Canada. Disney+ ended its last quarter with 44.5 million subscribers in the United States and Canada.

People who want to watch the games will need to sign up for an Amazon Prime account, which costs $14.99 per month or $139 per year, or a Prime Video subscription, which costs $8.99 per month.

New game features

To push viewers to its NFL broadcast, that costs Amazon $1 billion a year, live games will automatically start playing when people log in to Amazon.com. Games will also be highlighted on Prime Video’s home screen to alert subscribers that they’re playing in real time.

Viewers will have the choice to watch, record or start from the start of the show. If they don’t want to continue taping individual games, they will also have the option of taping the entire Thursday night game slate for the season.

Amazon is also rolling out other new tech features. On most platforms (he’s still working on a deal with Roku), it will offer “X-Ray Stats”, which will give viewers the ability to see real-time stats on screen. In addition to standard stats such as yards and touchdowns, they will include so-called next-gen numbers, such as average throwing time for quarterbacks and yards after contact for running backs and receivers. Players will wear upgraded uniforms with Amazon Web Services chips, enabling instant upgrades.

Amazon will also be offering a client highlights package via X-Ray that will be updated throughout the game for viewers who missed the early action and want to catch up. For Fire TV users, viewers will be able to speak commands like “show me stats” or “play last touch” into the remote.

Continuing a trend set by disneyfrom ESPN and World ParamountAmazon will also offer alternative shows for people who want less serious television, starting with the popular comedy Dude Perfect YouTube Group. Amazon plans to add more alternate streams over time.

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