Google launches ‘India Ki Udaan’ to mark 75 years of the country’s independence

Capturing the milestones the country has reached on its 75-year journey since independence, software giant Google has unveiled a project online, drawing from rich archives and featuring artistic illustrations to tell the story of the nation. ‘India.

The project – India ki Udaan – executed by Google The arts and culture celebrates the country’s achievements and is themed “India’s unwavering and undying spirit over the past 75 years.”

It was officially launched at a scintillating event held at Sunder Nursery here on Friday attended by Union Culture and Tourism Minister G Kishan Reddy and senior officials from the Ministry of Culture and Google.

As part of nationwide celebrations to commemorate 75 years of independence, Google also announced its collaboration with the Ministry of Culture focused “on obtaining informative content online that highlights the Indian contributions and India’s evolution since 1947 to support the government throughout the year-long ‘Azadi Ka Amrit Mahotsav’ program,” the software giant said in a statement.

He also announced that his popular Doodle4Google competition for 2022, themed “In the next 25 years, my India will be…”, is now open for entries for students in grades 1-10.

“The winner of this year’s Doodle4Google will see their artwork on Google India homepage on November 14 and win a Rs. 5 lakh college scholarship, a Rs. 2 lakh technology package for their school or his non-profit organization, recognition of his achievements, Google gear and fun Google collectibles. Four group winners and 15 runners-up will also win exciting prizes,” he said.

Reddy urged the Google team to create a special “Har Ghar Tiranga” doodle that would encourage its employees and others to enthusiastically participate in the campaign.

In his speech, the Minister also said that Google could help the Ministry of Culture to digitally map the boundaries of its more than 3,000 centrally protected monuments, which will help better monitoring of sites and verification of encroachments. .

It can also help digitize rare archival material, he added.

“Therefore, we urge the Google team to be a partner in government’s transformative travel as well as promote India’s tourist destinations,” Reddy said.

“To mark 75 years of India’s independence, Google has announced the launch of a series of special initiatives across its products and services that will deliver purpose-built content and experiences to hundreds of millions of Indians throughout the anniversary year,” the statement said. .

The centerpiece of its celebrations is a new online collection titled India Ki Udaan, available on the Google Arts and Culture website. It pays homage to India’s rich cultural history and includes iconic moments from the past 75 years.

Published in English and Hindi, it allows people to explore over 120 illustrations and 21 stories created by 10 talented artists, as well as exhibits from various institutions – including the Ministry of Tourism, Museum of Art and Photography, the Indian Railway Heritage Branch, the Indian Academy of Sciences and the Dastkari Haat Samiti.

“This initiative offers a unique insight into India’s remarkable moments and allows people to experience some of the most memorable moments in India’s modern history, its iconic personalities, its proudest scientific and sporting achievements and the how women in India continue to inspire the world. This commemorative collection will be expanded with a unique blend of archival and art for people in India and around the world,” Google said.

Fusing technologies and India’s rich cultural heritage, the new Google Arts and Culture collection, “India Ki Udaan”, (literally translated as “India takes flight”), “is themed on the unwavering spirit and eternity of India over the past 75 years”. , he added.

Simon Rein, senior program manager at Google Arts and Culture, told PTI that the project “marries rich archival content with artistry as exemplified by illustrators.”

A physical representation of the new digital collection has also been set up on the site, featuring a kite-shaped digital screen, images with an augmented reality experience and other technology-driven experiences.

Rein said the kite has been used as an “optimistic metaphor” to describe India’s journey over the past 75 years, as well as to engage and educate audiences at home as well as those away. Indians but want to know more about its history.

In its 10th year in India, Google Arts and Culture showcased the country’s rich culture in a number of ways. Working with over 100 partners in India, he has brought the country’s cultural heritage to people around the world.

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