It’s all about the money.
It’s always a question of money.
When one of your favorite brands starts encouraging you to use their app, there’s really only one reason: to get you to buy their products more often.
This is where the pandemic has suited fast food brands perfectly. People were stuck at home. They could use apps to get pickup or delivery. For the tastes of McDonald’s and Chick-fil-Abusiness went pretty well.
You might be wondering what McDonald’s thinks now. I could tell you that he wants you to use his app for, well, please take a walk with me.
The UK branch of the burger chain just posted an ad it can upset minds and even stomachs.
It has a long distance truck driver. This is a difficult work. It takes a lot of sitting. It requires a lot of longing for your loved one, who in this case is called Lorraine. It also apparently requires eating a lot at McDonald’s.
Here, you see, our trucker spends his time singing – only one song, in fact. Coming Home by Leon Bridges. He also spends his time stopping at every conceivable McDonald’s he can.
“Why would he do that?” you might ask. Maybe that’s all that’s open about his travels. Perhaps it’s convenience and value that appeals to him.
Or maybe it’s the fact that he feels an urgent need to use his app to rack up as many McDonald’s MyRewards points as possible.
One or two people may fear for his health. All he seems to be eating is more and more McDonald’s. Lots of McDonald’s.
Points are accumulating at a breakneck pace. Could this truck driver really have eaten all breakfasts, lunches and dinners in one place?
Couldn’t the people who approved this announcement wonder if this isn’t setting a healthy example for those who would like to live a long life?
Why is he really doing this? This is where McDonald’s tries to turn on the charm. This truck driver, you see, has earned enough points to get a free McChicken sandwich.
Free always has its attractions. How nice that he won’t have to pay for this treat.
Oh, but there is a twist.
The beautiful Lorraine is there to meet him at the doorstep of what is assumed to be their home. Our hero wanders around the kitchen, clutching a present for her behind his back.
You’re already there, aren’t you? It’s the McChicken Sandwich.
Yes, our hero loves his Lorraine so much that he stuffed his face for days and days just to avoid paying $1.29 – at least in the US – for a gift to impress his Lorraine.
Oh, it’s all played out like it’s a joke.
But how many, looking at this advertisement, could consider certain things?
First, a fast food brand encouraging its customers to constantly stuff their throats with rather unhealthy foods may not be acting entirely responsibly.
Second, love may not revolve around money, but there’s still something totally unloving about bringing a now-cold McChicken sandwich back to your lover in order to instill your questionable eating habits into her. life and tell her how much you care.
And three, Lorraine, is this really the man for you?
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